# Understand the European decisions impacting Google Analytics and escape the trap of unreliable analytics data

[Watch the replay](https://youtu.be/U8GYTTjP9U4)

## Oncrawl x Didomi

🇺🇸 Webinar February 24, 2022 - 4:00 GMT+2

Oncrawl and Didomi joined forces to offer an exclusive webinar in English on February 24th, 2022 at 4 pm GMT+2.

## What to expect?

In February 2022, both the French and Austrian **Data Protection Authorities** declared **Google Analytics illegal** in France and Austria. These countries have decided that Google Analytics is **not GDPR compliant** because they can’t guarantee that European personal data aren’t accessible by US intelligence services. This **groundbreaking decision** has impacted millions of websites **currently relying on Google Analytics** to track their website performance.

Today, with the emergence of a **cookieless** web and the rise of **data privacy laws** around the world, data from analytics solutions such as Google Analytics are often incomplete or difficult to rely on. But if you work in digital marketing or SEO, **analytics data** on your website’s traffic is essential to understand the impact and establish the ROI of your actions.

In such a context, don’t fly blind! Join us to discover the alternatives and best practices for analytics.

You’ll learn:

– Why **analytics data** is so important

– What are the risks to **analytics from privacy laws**

– How to confirm the validity of the **analytics data** at your disposal

– What are some alternatives to classic **analytics solutions**, and how to implement them

Join us!

## Speaking

### Jérôme Salomon

Senior SEO Strategist @Oncrawl

### Clément Hochedez

Senior SEO Manager @Didomi

### Thomas Adhumeau

CPO @Didomi