# Telling the right story to get C-Level, Product Owners, and Engineers on board for SEO projects

+30% overachievement on set objectives  
90% of key pages with improved page depth  
+40% increase in crawl rate on key pages

## Open the door to ambitious SEO projects

## Provide the data to prove key points and bring decision-makers on board

Due to the number of internal links pointing to legacy pages, Brainly’s website signals relatively lower importance for the pages that are the most valuable pages for their SEO strategy.

But the challenge was to **explain the ROI of SEO** and show the value of the project to teams who would have to participate.

Discover Murat’s data-centric method to **earn the support of decision-makers** and engineers for your SEO projects.

## Download the case study

Company country  
Andorra  
United Arab Emirates  
Afghanistan  
Antigua and Barbuda  
Anguilla  
Albania  
Armenia  
Angola  
Antarctica  
Argentina  
American Samoa  
Austria  
Australia  
Aruba  
Åland Islands  
Azerbaijan  
Bosnia and Herzegovina  
Barbados  
Bangladesh  
Belgium  
Burkina Faso  
Bulgaria  
Bahrain  
Burundi  
Benin  
Saint Barthélemy  
Bermuda  
Brunei Darussalam  
Bolivia (Plurinational State of)  
Bonaire, Sint Eustatius and Saba  
Brazil  
Bahamas  
Bhutan  
Bouvet Island  
Botswana  
Belarus  
Belize  
Canada  
Cocos (Keeling) Islands  
Congo (the Democratic Republic of the)  
Central African Republic  
Congo  
Switzerland  
Côte d'Ivoire  
Cook Islands  
Chile  
Cameroon  
China  
Colombia  
Costa Rica  
Cuba  
Cape Verde  
Curaçao  
Christmas Island  
Cyprus  
Czechia  
Germany  
Djibouti  
Denmark  
Dominica  
Dominican Republic  
Algeria  
Ecuador  
Estonia  
Egypt  
Western Sahara  
Eritrea  
Spain  
Ethiopia  
Finland  
Fiji  
Falkland Islands (Malvinas)  
Micronesia (Federated States of)  
Faroe Islands  
France  
Gabon  
United Kingdom  
Grenada  
Georgia  
French Guiana  
Guernsey  
Ghana  
Gibraltar  
Greenland  
Gambia  
Guinea  
Guadeloupe  
Equatorial Guinea  
Greece  
South Georgia and the South Sandwich Islands  
Guatemala  
Guam  
Guinea-Bissau  
Guyana  
Hong Kong  
Heard Island and McDonald Islands  
Honduras  
Croatia  
Haiti  
Hungary  
Indonesia  
Ireland  
Israel  
Isle of Man  
India  
British Indian Ocean Territory  
Iraq  
Iran (Islamic Republic of)  
Iceland  
Italy  
Jersey  
Jamaica  
Jordan  
Japan  
Kenya  
Kyrgyzstan  
Cambodia  
Kiribati  
Comoros  
Saint Kitts and Nevis  
Democratic People's Republic of Korea  
Korea (the Republic of)  
Kuwait  
Cayman Islands  
Kazakhstan  
Lao People's Democratic Republic  
Lebanon  
Saint Lucia  
Liechtenstein  
Sri Lanka  
Liberia  
Lesotho  
Lithuania  
Luxembourg  
Latvia  
Libya  
Morocco  
Monaco  
Moldova (the Republic of)  
Montenegro  
Saint Martin (French part)  
Madagascar  
Marshall Islands  
North Macedonia  
Mali  
Myanmar  
Mongolia  
Macao  
Northern Mariana Islands  
Martinique  
Mauritania  
Montserrat  
Malta  
Mauritius  
Maldives  
Malawi  
Mexico  
Malaysia  
Mozambique  
Namibia  
New Caledonia  
Niger  
Norfolk Island  
Nigeria  
Nicaragua  
Netherlands (Kingdom of the)  
Norway  
Nepal  
Nauru  
Niue  
New Zealand  
Oman  
Panama  
Peru  
French Polynesia  
Papua New Guinea  
Philippines  
Pakistan  
Poland  
Saint Pierre and Miquelon  
Pitcairn  
Puerto Rico  
Palestine, State of  
Portugal  
Palau  
Paraguay  
Qatar  
Réunion  
Romania  
Serbia  
Russian Federation  
Rwanda  
Saudi Arabia  
Solomon Islands  
Seychelles  
Sudan  
Sweden  
Singapore  
Saint Helena, Ascension and Tristan da Cunha  
Slovenia  
Svalbard and Jan Mayen  
Slovakia  
Sierra Leone  
San Marino  
Senegal  
Somalia  
Suriname  
South Sudan  
Sao Tome and Principe  
El Salvador  
Sint Maarten (Dutch part)  
Syrian Arab Republic  
Eswatini  
Turks and Caicos Islands  
Chad  
French Southern Territories  
Togo  
Thailand  
Tajikistan  
Tokelau  
Timor-Leste  
Turkmenistan  
Tunisia  
Tonga  
Türkiye  
Trinidad and Tobago  
Tuvalu  
Taiwan (Province of China)  
Tanzania, United Republic of  
Ukraine  
Uganda  
United States Minor Outlying Islands  
United States of America  
Uruguay  
Uzbekistan  
Holy See (Vatican City State)  
Saint Vincent and the Grenadines  
Venezuela (Bolivarian Republic of)  
Virgin Islands (British)  
United States Virgin Islands  
Viet Nam  
Vanuatu  
Wallis and Futuna  
Samoa  
Yemen  
Mayotte  
South Africa  
Zambia  
Zimbabwe

Company sector  
Agency/Consultant  
E-commerce  
News  
Listings  
Other professional website

Company size  
1-10  
11-50  
51-250  
251-1K  
1K-5K  
5K-10K  
10K-50K  
50K-100K  
100K+

Murat Yatağan  
VP Growth @Brainly

Restructuring the website structure by targeting the links between question pages and profile pages was low hanging fruit. With the right technical solution, it would mobilize a single developer for a few sprints to make a big impact. But more importantly, **it would open the door for more important projects to come**. It would help Google see and rank Brainly’s website better, which wouldn’t be possible while the page rank of question pages was still depreciated. So I could pitch this project as the first step to improve the ROI of all of our future SEO projects.