# Rebecca Berbel

Rebecca is the Product Marketing Manager at Oncrawl. Fascinated by NLP and machine models of language in particular, and by systems and how they work in general, Rebecca is never at a loss for technical SEO subjects to get excited about. She believes in evangelizing tech and using data to understand website performance on search engines. She regularly writes articles for the Oncrawl blog.

[Read Insights on Google Discover: Interview with Clara Soteras](/content/oncrawl-seo-thoughts/interview-google-discover-clara-soteras/index.html)

### Google Discover: Interview with Clara Soteras

If you work in SEO, you know that we spend a lot of time...

SEO Thought Leadership

3 min reading time

October 29, 2024

By Rebecca Berbel

[Read Hreflang implementation: Best practices for SEO](/content/local-international-seo/hreflang-and-seo-5-mistakes-to-avoid/index.html)

### Hreflang implementation: Best practices for SEO

Any international SEO strategy should rely on hreflang as it helps target an international...

Local & International SEO

14 min reading time

January 2, 2024

By Rebecca Berbel

[Read Ingesting and cross-analyzing analytics data in Oncrawl](/content/data-driven-seo/ingesting-cross-analyzing-analytics-data-oncrawl/index.html)

### Ingesting and cross-analyzing analytics data

Analytics data is an important addition to a technical SEO analysis: it allows you...

Data-Driven SEO

8 min reading time

June 27, 2023

By Rebecca Berbel

[Read SEO Monitoring: What to monitor and how?](/content/technical-seo/monitoring-in-seo-what-to-monitor-and-how/index.html)

### SEO Monitoring: What to monitor and how?

SEO means, for the most part, working with a large amount of data. A...

Technical SEO

11 min reading time

May 23, 2023

By Rebecca Berbel

[Read Vincent Terrasi: The importance of the Helpful Content Update](/content/technical-seo/importance-helpful-content-update/index.html)

### The importance of the Helpful Content Update

What is the Helpful Content algorithm update? Last week, Google announced the release of...

Technical SEO

15 min reading time

August 26, 2022

By Rebecca Berbel

[Read Oncrawl gets a new look](/content/on-page-seo/oncrawl-gets-new-look/index.html)

### Oncrawl gets a new look

We’re very excited to unveil Oncrawl’s new look! It’s been one year since we...

On-Page SEO

3 min reading time

May 18, 2022

By Rebecca Berbel

[Read 5 KPIs that reveal top strategies for successful ecommerce SEO](/content/ebooks/5-kpis-top-strategies-successful-ecommerce-seo/index.html)

### 5 essential ecommerce KPIs to track and measure

5 KPIs that reveal top strategies for successful ecommerce SEO Essential ecommerce metrics to...

[Download your free copy](/content/ebooks/5-kpis-top-strategies-successful-ecommerce-seo/index.html)

Ebooks

0 min reading time

February 8, 2022

By Rebecca Berbel

[Read Oncrawl’s Crawl over Crawl comparison just got even better](/content/oncrawl-seo-thoughts/oncrawl-crawl-over-crawl-comparison-just-got-even-better/index.html)

### Crawl over Crawl comparison just got better

Oncrawl is pleased to announce improvements to our crawl over crawl feature, which allows...

SEO Thought Leadership

3 min reading time

November 22, 2021

By Rebecca Berbel

[Read Oncrawl wins Best SEO Software Suite at the UK Search Awards for the second year](/content/oncrawl-seo-thoughts/oncrawl-wins-best-seo-software-suite-uk-search-awards-2021/index.html)

### Oncrawl awarded as UK 2021 Best SEO Software Suite

November 17th, 2021 – Enterprise SEO platform Oncrawl has again won Best SEO Software...

SEO Thought Leadership

2 min reading time

November 17, 2021