Gabi Troxler

Gabi Troxler is an SEO, GEO and content consultant and public speaker (SMX, brightonSEO, WTSFest, Search 'n Stuff). She helps online shops build a strong brand through content and search. Her career began in the healthcare and financial sector before founding feey AG, an award-winning Swiss e-commerce brand. Today, Gabi works with medium sized e-commerce businesses on website performance, content strategy, and hands-on training and workshops. She is also a lecturer at the University of Applied Sciences of the Grisons in Switzerland, teaching the new generation of SEOs.

Read Building brand authority for SEO – a framework

Building brand authority for SEO – a framework

In our oh-so-evolving landscape of search, one truth has become too loud to ignore:...

General SEO

22 min reading time

March 17, 2026

By Gabi Troxler